Profits from alcohol advertising should take a back seat to the health of youth
The National Youth Council of Ireland are launching a unique report tomorrow (Tuesday June 9th) at 12pm entitled “Get ‘em Young – Mapping young people’s exposure to alcohol marketing in Ireland.” The report will be launched in Buswells Hotel by Senator Joe O’Toole and will show the prevalence of alcohol marketing across the country and its impact on young people.
“This report is the first of its kind in Ireland as it involves young people recording their experience of alcohol advertising and marketing in their own surroundings. The startling thing about this research is that it shows the level to which young people are subjected to alcohol products from an array of media channels in Ireland and demonstrates that current policies are not working to protect them from pervasive advertising and marketing of alcohol,” stated James Doorley, Assistant Director at the National Youth Council of Ireland.
There is a growing body of international evidence which demonstrates that alcohol advertising and marketing encourages young people to begin drinking at an earlier age, to drink more frequently and more heavily. Based on this report and the international evidence we want the Government to take effective action to curb alcohol advertising which includes:
“The issues with alcohol in this country cannot be blamed on young people. Irish society has a problem with alcohol and our Government must respond with policies that work. All the evidence suggests that we require a range of policy measures to deal effectively with this issue. These include restricting availability, addressing costs, informing and mobilising young people and their communities along with controlling the advertising and marketing of alcohol to young people.”
“This study and the rate of alcohol misuse and alcohol related harm among young people demonstrates that a key part of that approach, to protect young people from alcohol marketing and advertising is failing. Therefore we are calling on the Government to engage with us and other stakeholders on a new approach which puts the future health and well being of young people ahead of the profits of the drinks and advertising industries” concluded Mr. Doorley.