Get 'em Young: Mapping young people’s exposure to alcohol marketing in Ireland

“Get ‘em Young: Mapping young people’s exposure to alcohol marketing in Ireland.”

This report, launched on June 9th, 2009 is the first of its kind in Ireland as it involves young people recording their experience of alcohol advertising and marketing in their own surroundings. NYCI believes that the startling thing about this research is that it shows the level to which young people are subjected to alcohol products from an array of media channels in Ireland and demonstrates that current policies are not working to protect them from pervasive advertising and marketing of alcohol.